Lily Shive

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    • Home
    • Resume
      • Resume
    • Professional
      • Sewing <3
      • Fresh Prints
      • ΑΧΩ | VP PR & Marketing
      • Baked Magazine
    • PR Writing and Strategy
      • Innovation & Ideation
      • PR Content Optimization
      • PR Media & Messaging
      • PR Principles & Concepts
      • US Critical Issues
      • Multimedia Storytelling
    • Contact

Lily Shive

Lily ShiveLily ShiveLily Shive
  • Home
  • Resume
    • Resume
  • Professional
    • Sewing <3
    • Fresh Prints
    • ΑΧΩ | VP PR & Marketing
    • Baked Magazine
  • PR Writing and Strategy
    • Innovation & Ideation
    • PR Content Optimization
    • PR Media & Messaging
    • PR Principles & Concepts
    • US Critical Issues
    • Multimedia Storytelling
  • Contact

Alpha Chi Omega

The Instagram

VP PR & Marketing

Creating

I'm incredibly excited to represent AXO through social media strategies creating graphics and merchandise for the house. This position allows me to create the overall PR and marketing strategies from Dec. 2021-Dec. 2022. All internal and external communications are responsible in this position, and I can't wait to see what I learn! There is one PR item a semester that I will design, as well as any extras throughout the year for anyone to buy. I am also creating graphics with Procreate, Photoshop and Canva for required Panhellenic posts, philanthropy events and other engagement strategies. 

Branding

With the social media chair, we developed a social media strategy with three weekly posts: Selfie/Spotlight Sunday's, Why Alpha Chi Wednesday's and Fashion Friday's. I created a new logo and we are focusing the aesthetic towards a natural, fun and fashionable house. This branding is consistent across all social media.

Communicating

PR ensures clear communication throughout the house and beyond the organization through record-keeping of chapter minutes. I also manage the MCR, the membership information website, keeping it up to date with the new recruiting class and graduating seniors. 

Planning

There are two parts of organizational planning required: for my position and committee, and organizing the overall sorority calendar. For PR & Marketing, I plan and organize the social media schedule with the social media chair to keep track of posts, required graphics and birthday stories. For the sorority as a whole, I manage the MCR calendar and keep it up to date if there are changes throughout the year. 

Logos

Pink Version

Final Version

Final Version

After a brighter pink logo, I experimented with different classy and trendy logos with thinner fonts.

Final Version

Final Version

Final Version

We decided on this logo for a slight pink and professional feel and matched the highlight photos. 

Instagram: Before & After

AXO's 2022 Exec Board Graphics

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