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    • Resume
      • Resume
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      • Sewing <3
      • Fresh Prints
      • ΑΧΩ | VP PR & Marketing
      • Baked Magazine
    • PR Writing and Strategy
      • Innovation & Ideation
      • PR Content Optimization
      • PR Media & Messaging
      • PR Principles & Concepts
      • US Critical Issues
      • Multimedia Storytelling
    • Contact

Lily Shive

Lily ShiveLily ShiveLily Shive
  • Home
  • Resume
    • Resume
  • Professional
    • Sewing <3
    • Fresh Prints
    • ΑΧΩ | VP PR & Marketing
    • Baked Magazine
  • PR Writing and Strategy
    • Innovation & Ideation
    • PR Content Optimization
    • PR Media & Messaging
    • PR Principles & Concepts
    • US Critical Issues
    • Multimedia Storytelling
  • Contact

DES 363

Design Innovation and Ideation with Denise Heckman

In this class we learned the non-linear and iterative processes of design innovation to uncover and address user needs, challenge assumptions, and redefine problems. We identified design opportunities and user assumptions through observation and various design exercises. 

Brand analyzation

A look into Mini Brands and three brand case studies

Case study 

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Warstic, an empathy map exercise

I led my four roommates in an empathy mapping exercise to identify opportunities based on users for the company Warstic, owned by Jack White and Ben Jenkins, two extremely creative designers.

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